Today's air is full of pollution and it is constantly touching our skin all day everyday. The effects of these pollution's impact on the skin is extensive, spanning from dehydration to disruption of the skin's microbiome, damage to the skin barrier to premature aging and the risk of skin cancer. Additionally, it frequently aggravates  pre-existing skin conditions like acne, contact dermatitis, eczema, and psoriasis. Among the pollutants responsible are carbon monoxide, lead, nitrogen oxides, ground-level ozone, particulate matter (commonly known as particle pollution), and sulfur oxides.
Finding a cleanser that is gentle yet effective in removing these is essential to keeping the largest organ in your body healthy. 
Our face wash has the same cleanser in it that is used in natural baby washes, so we knew it was the right choice for this cleanser. The next ingredient we use it kaolin clay as the exfoliating agent because it is gentle and non abrasive yet it still unclogs pores and increases circulation.  Finally we use honey as and anti-bacterial and moisturizer.