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We Are Anti-Aging Our Daughters
If your 10-year-old is asking for wrinkle cream, something has gone very wrong. And before anyone says,“It's just skincare.”No. It’s not. It’s messaging. It’s culture. It’s little girls learning that aging is something to fear before they’ve even finished losing their baby teeth. We are anti-aging our daughters. The Industry Saw Tweens… and Saw Dollar Signs Skincare used to be about washing your face before bed. Now it’s: • 12-step routines• Retinol at 11• Exfoliating acids l
Aly Bealey
Feb 252 min read
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