If your 10-year-old is asking for wrinkle cream, something has gone very wrong. And before anyone says,“It's just skincare.”No. It’s not. It’s messaging. It’s culture. It’s little girls learning that aging is something to fear before they’ve even finished losing their baby teeth. We are anti-aging our daughters. The Industry Saw Tweens… and Saw Dollar Signs Skincare used to be about washing your face before bed. Now it’s: • 12-step routines• Retinol at 11• Exfoliating acids l

There’s no denying it — skincare has become the trend for tweens and teens. From “Get Ready With Me” videos to 10-step routines inspired by influencers, girls are more interested than ever in learning how to care for their skin. And honestly? That’s a beautiful thing. Wanting a self-care routine, wanting to feel confident, wanting to understand your body — that’s healthy. But here’s the part no one talks about enough: ✨ Young skin is not adult skin.✨ Tween and teen skin doe